Hedonic Consumption vs Utilitarian Consumption – Consumer Behaviour
Sustainability | Free Full-Text | Credit Card Use, Hedonic Motivations, and Impulse Buying Behavior in Fast Fashion Physical Stores during COVID-19: The Sustainability Paradox
Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers
WTF Are Hedonic Shoppers and Why Should You Care?
Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode - ScienceDirect
Utilitarian and Hedonic Motivators of Shoppers' Decision to Consult with Salespeople - ScienceDirect
Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear
Consumers' goal-directed behavior of purchasing sportswear products online: A case study of Chinese consumers | Emerald Insight
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions - ScienceDirect
Gender effects on consumers' symbolic and hedonic preferences and actual clothing consumption in the Czech Republic - Millan - 2018 - International Journal of Consumer Studies - Wiley Online Library
Hedonic Motivation: How Pain and Pleasure Get Your Customers to Buy | by August Birch | The Startup | Medium
Sustainability | Free Full-Text | Analysis on Consumers' Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions
The Role of Hedonic Consumption Tendency Mediate the Effect of Fashion Involvement on Impulsive Buying
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing - ScienceDirect
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/4-Figure1-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
Conceptual Framework of Research Model Hedonic Shopping Motives toward... | Download Scientific Diagram
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
Model linking "Big 5" personality traits with compulsive buying via... | Download Scientific Diagram
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
Frontiers | Bi-dimensional values and attitudes toward online fast food- buying intention during the COVID-19 pandemic: An application of VAB model
